What began as a channel dominated by mummy bloggers in the mid 2000s has evolved into a more robust branded content space that caters to nearly every demographic, topic and format. But we understand it’s hard to know the right way to leverage this type of marketing to build and strengthen your brand.
Our workshops provide brands and marketers with the necessary knowledge, planning frameworks and compliance procedures to set up and run successful influencer marketing programs.
How to maximise your return on time and investment
Guidelines on compliance, brand safety, and contract guidelines
A to Z of successful influencer engagement from initial research, to selection of influencers, to the measurement of program success
How to identify fake followers & verify engagement
Techniques content amplification
Case studies from Australian and global companies
Why TRG Training?
TRG is the first group in Australia to have dedicated marketing specialists.
With proven track record and experience in the influencer space for more than 6 years, TRG brings in practical learning activities on influencer marketing.
We engage expert trainers and professionals who understand the fundamentals of extracting the maximum value from your influencer partnerships.
Glean in-depth insights from the dissection of over 400 programs we have designed for different clients and campaigns.
We show how TRG matches the correct channels and formats to suit your program objectives.
Learn about the things to consider when identifying and properly vetting influencers.
Who we are
We’ve had the benefit of operating in this space for 6+ years, running continuous influencer programs since we started in May 2012, first as a talent agency and now as strategy and implementation specialists.
Facebook, Blogs, Vlogs, LinkedIn, Instagram, Snapchat, YouTube: But which one is right for your objective, audience, message or campaign? This needs to be deciphered through a series of steps.
Most campaigns skip straight to the influencers and too many brands are entrusting their influencer marketing to non-specialists.
Let’s brainstorm and formulate a strategy that suits your needs. We’ve worked with over 100 businesses, creating influencer programs for major brands including Big W, Bupa, NIVEA, Westpac, Coca-Cola, Blackmores, L’Oreal, Nissan, and Mondelez to name a few.