Influencer Marketing News

Influencer Marketing in 2018: Becoming an Efficient Marketplace (Adweek)

The move from test budgets to a permanent marketing staple.

Study: Instagram Influencer Marketing Jumped 198% in 2017 (Mobile Marketer)

Daniel Wellington, Coach, Nordstrom & Forever 21, the most active brands in the fashion & accessories category.

Report: The State of Influencer Marketing 2018 (Linqia)

46% of marketers also used product sales to determine the success of a program, a notable jump from just 34% in 2016.

Is Influencer Marketing Your Most Important Media Buy (Adweek)

It is not about shooting for the biggest and most popular name on Instagram.