The move from test budgets to a permanent marketing staple.
Study: Instagram Influencer Marketing Jumped 198% in 2017 (Mobile Marketer)
Daniel Wellington, Coach, Nordstrom & Forever 21, the most active brands in the fashion & accessories category.
46% of marketers also used product sales to determine the success of a program, a notable jump from just 34% in 2016.
It is not about shooting for the biggest and most popular name on Instagram.