The Latest News in Influencer Marketing…

Influencer Marketing is Growing Up with Tighter Contracts

To perfect your influencer marketing strategy, you need to be clued in on the minor details.

Bupa Blog Awards Finalists

Record submissions to the Australian Bupa Blog Awards. Loads of new names on the list too!

Study Finds Influencer Takeovers of Brands Profiles is the Most Effective Way to Advertise on Twitter

Takeovers are onscreen an average of 50% more than ads that appear lower in the feed.

How to Avoid Trouble with the Updated Influencer Transparency Rules

Why influencers must disclose their #ad to maintain a trust with their audience including when it is a ‘gift’.

More Australian Online Influencers Release Exclusive Product Lines for Major Brands

Nikkia Joy partners with Gerard Cosmetics on her own setting spray.

4 in 5 of Nordstrom’s Mobile Referral Traffic Now Coming from Social Influencers

The power of social influencer referrals.