Rising Soci@l Star is an annual competition that scours the nation for the best up and coming social influencers. In its second year this year, we had 35 wonderful finalists compete in a series of three content challenges across seven different categories including: Food, Fashion, Hair, Beauty, Wellbeing, Home and Parenting. We were lucky enough to have most of our finalists in the room when we announced the lucky winners at the end of May.
Given that we were able to have 30 of these wonderful micro business together for the night, this year we decided to extend the celebrations to include a one-day masterclass and open it up to any other influencers who would like to attend. Our aim for the day was to arm these rising stars with as much information as possible to take their channel and business to the next level.
If I’m being brutally honest, the masterclass will go down as one of the best days of my career. I’ve been working in this industry for a few years now but I have never experienced anything as powerful as having 60-something small business in the one room, each with equal passion and drive for their business’.
There were five sessions on the day, each providing their own tips, tricks and take aways for the influencers. We kicked off the day with a session from Nikkia Joy about the world of Youtube, followed by an important session on facing online negativity and backlash with the wonderful Live with Elle and Sophie Benbow.
The sessions were then kicked up a notch with a panel discussion with Georgie Cavanugh of TRiBE, Mima Seminra of Social Soup and Lauren Vickers of The Right.Fit – this panel was led by our very own Natalie Giddings and discussed the ins and outs of what each influencer needs to do to utilise these tools in the starting stages of their careers.
Our Incredible MC’s for the day, Emma and Carla from The Merrymaker Sisters bought an energy like no other as well as a wealth of knowledge from their own personal experiences running their successful online business. This knowledge shone through in a panel they led on connecting with your audience and the tips on how to do this on so many different platforms. They were joined by Frank Arthur, co-founder of Man of Many and travel and lifestyle influencer Chloe Barry-Hang.
One of the best sessions of the day was the closing panel of the day. We had Lauren Gooch, Digital Communications Manager of Schwarzkopf, Rosalind Lill-Lusby, Senior Brand Experience Manager of Westfield and Allana May, Marketing Manager of Priceline Pharmacy speak about how their brands utilise social influencer marketing as a key component to their overall marketing strategies and what influencers need to do to take their channels to the next level when it comes to working with brands.
Each of these sessions provided a different lesson for each micro-business in the room. I personally walked away with many key take outs, as I know each of the influencers furiously taking notes throughout the day did too. If you’d like to hear more about the learnings from the day, you can read Natalie’s piece on getting schooled by social influencers here.
Stay tuned for an even better RSS LIVE in 2018!