BIC Design on Fire

The
Brief

Create engaging content to promote the BIC Design on Fire competition.

BIC approached The Remarkables Group to create an influencer marketing strategy to promote their Design on Fire competition to create a custom design for a BIC lighters.

The Remarkables Group created the strategic approach, scoped influencers, coordinated the content and optimised the results.

Three design and artistic-led influencers were engaged. They each reached out to their followers to enter the competition.

The influencers created bespoke original artworks using their own original design that incorporated BIC lighters.

The
Idea

The
Remarks

  • 3,302 entries received during 4 weeks
  • 546,668 total campaign reach
  • 250,000+ video views on YouTube and Instagram
  • 71,939 total campaign engagement
  • Super high engagement rate: 14%*
  • *Industry average campaign engagement rate is 4 – 5%.