Westpac Chopper

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The
Brief

As part of Westpac’s long standing community partnership with the Westpac Lifesaver Rescue Helicopter Service (WLRHS), it developed a new free kids’ app, which forms part of the national WLRHS Schools Program.

The app consists of:

  • 2 x play-based games called ‘Westpac Rescue Rangers’ and ‘Little Ripper’
  • 1 x digital lesson from the curriculum-aligned schools program

Westpac wanted to create awareness of the WLRHS program within schools, drive downloads of the app and spark conversation on the educational benefits of WLRHS.

Westpac engaged The Remarkables Group for an influencer marketing strategy to amplify the launch of the app.

Influencers and their family spent time at the local WLRHS base, as well as checking out the app, and then shared with their audience the stories created through their experiences in bespoke blog posts and broader social media content.

The
Idea

The
Remarks

  • Total campaign reach was 559,403 and total campaign engagement was 25,646
  • The blog posts achieved a combined reach of 18,283 unique visitors
  • Readers spent on average 2 minutes and 58 seconds reading the blog posts, which has led to a combined total of 390 hours
  • 506,385 total Facebook reach, with over 45% of that being organic
  • 23,000 total Facebook engagements, representing 5% of engagement rate (industry benchmark being 2.5%)
  • Westpac saw a spike in app downloads as content went live, with a total of 6,644 unique users downloading the app over the four-week campaign period

“The team at The Remarkables Group have been wonderful to work with. They understood our brief right from the start and are very professional, enthusiastic and organised.”

  • Penny Maccallum, Senior Sponsorship & Events Manager, Westpac

Testimonials