Saturation of automation From our visits to the US and UK this year, we can see the trend for automated influencer marketing platforms is still in growth phase. Next year will no doubt see even more platforms launch in the Aussie market. This will likely hit a...
By Natalie Giddings Co-owner & Director at The Remarkables Group The Content Marketing Institute (CMI) has issued the results of a study on Australian Content Marketing. At The Remarkables Group, we consider ourselves in the content marketing mix, so we attended...
The Goldilocks Paradigm. Mega-influencers are too big. Micro-influencers too small (Forbes) But Macro-Influencers are just right. Rachel-Lee, Sarah’s Day & Cartia Mallan Partner with Nivea Micellar Water Leveraging Australian Vloggers to Target Millennials (in the...
Facebook is Trialling a Second Newsfeed (The Guardian) Brands will only feature in the first one if they ‘pay’. Influencer profiles won’t be affected at this stage. Banner Ads are Tired, What Should You Do Instead? (Inc) Hint: It’s Influencer Marketing. Marketers...
This article was originally published on Mumbrella. The appeal of branded content is it places enough distance between you and your customer that if done correctly, the consumer shouldn’t even notice they’re being sold to. But when a brand tries to...