Natalie

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Average Influencer Engagement Rates in Australia on Instagram

Average Influencer Engagement Rates in Australia on Instagram

A recent study conducted by HypeAuditor and The Remarkables Group examined 55,000 influencers on Instagram and YouTube with predominantly Australian based audiences. The study provided current influencer engagement rates per influencer type. I get this question all the time because brands want to know if the content they create with influences is lining up. First, ...

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Report: Influencer Marketing on Instagram and YouTube in Australia  influencer landscape & fraud prevention

Report: Influencer Marketing on Instagram and YouTube in Australia influencer landscape & fraud prevention

Download Below Modern consumers are turning to key opinion leaders (also known as influencers) to learn about the latest products and trends. Influencers have significant sway over what Australians buy, directly influencing one in three of all online purchases. According to 2019 Edelman Trust Report, 63 percent of people believe what influencers say about products. ...

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One in three Aussies now purchase online because of social influencers

One in three Aussies now purchase online because of social influencers

Influencers have significant sway over what Australians buy, as they directly influence one-third of all online purchases, according to new influencer marketing research by Power Retail. Interviews with 9,710 Australian online shoppers say so. Furthermore, those Australian followers that are Insta-buying right now, are not who you think. The average Australian influencer-follower isn’t actually a ...

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Remarkable Influencers – The TV Show

Remarkable Influencers – The TV Show

Want to know the biggest mistakes brands make when working with influencers as described by the influencers themselves? The Remarkables Group has launched a brand new show on TickerTV called Remarkable Influencers, hosted by Natalie Giddings – Managing Director of The Remarkables Group. Each week, Natalie interviews social media influencers about their business strategies, lifestyle ...

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The Latest in Influencer Marketing

The Latest in Influencer Marketing

Unboxing is Dead (Mumbrella) The Most Misleading Metric in Influencer Marketing Right Now (Bandt) What Can Influencer Marketing Learn From Traditional Advertising (Mumbrella) A leaked look at  Facebook’s Influencer Marketing Search Engine (Techcrunch) Instagram Feed Post Can Be Shared As Stories (Later) Brands Turn To Always on Influencer Marketing (The Drum) New Survey from The How ANA Members Are Using Influencer ...

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