Natalie

Author

Report: Influencer Marketing on Instagram and YouTube in Australia  influencer landscape & fraud prevention

Report: Influencer Marketing on Instagram and YouTube in Australia influencer landscape & fraud prevention

Download Below Modern consumers are turning to key opinion leaders (also known as influencers) to learn about the latest products and trends. Influencers have significant sway over what Australians buy, directly influencing one in three of all online purchases. According to 2019 Edelman Trust Report, 63 percent of people believe what influencers say about products. ...

Continue Reading...

One in three Aussies now purchase online because of social influencers

One in three Aussies now purchase online because of social influencers

Influencers have significant sway over what Australians buy, as they directly influence one-third of all online purchases, according to new influencer marketing research by Power Retail. Interviews with 9,710 Australian online shoppers say so. Furthermore, those Australian followers that are Insta-buying right now, are not who you think. The average Australian influencer-follower isn’t actually a ...

Continue Reading...

Remarkable Influencers – The TV Show

Remarkable Influencers – The TV Show

Want to know the biggest mistakes brands make when working with influencers as described by the influencers themselves? The Remarkables Group has launched a brand new show on TickerTV called Remarkable Influencers, hosted by Natalie Giddings – Managing Director of The Remarkables Group. Each week, Natalie interviews social media influencers about their business strategies, lifestyle ...

Continue Reading...

The Latest in Influencer Marketing

The Latest in Influencer Marketing

Unboxing is Dead (Mumbrella) The Most Misleading Metric in Influencer Marketing Right Now (Bandt) What Can Influencer Marketing Learn From Traditional Advertising (Mumbrella) A leaked look at  Facebook’s Influencer Marketing Search Engine (Techcrunch) Instagram Feed Post Can Be Shared As Stories (Later) Brands Turn To Always on Influencer Marketing (The Drum) New Survey from The How ANA Members Are Using Influencer ...

Continue Reading...

Traditional Influencers & Social Influencers – What is the Difference?

Traditional Influencers & Social Influencers – What is the Difference?

This article was originally published on Mumbrella. We did an exercise recently where we evaluated more traditional brand ambassadors or spokespeople (usually ex-sports professionals or TV personalities) against some up-and-coming social influencers. Even I was staggered by the results. In this example, you can see a post sample from Sally Fitzgibbons and Cartia Mallan. For those who don’t know ...

Continue Reading...

The Latest in Influencer Marketing

The Latest in Influencer Marketing

The Facebook Algorithm Good News for Influencer's Content (Digiday) Clients that focus on influencer content, to benefit from recent changes. Brands Like Hello Fresh & L’Occitane seeking in-house Influencer Manager roles (Digiday) Brands building in-house influencer marketing teams. 4 Ways to Ensure Your Influencer Marketing is Ethical (Inc) Consistent guidelines a must for influencer marketing. Twitter Purges Fake Followers (Mumbrella) Aussie agencies ...

Continue Reading...