Natalie

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The Latest in Influencer Marketing

The Latest in Influencer Marketing

The Goldilocks Paradigm. Mega-influencers are too big. Micro-influencers too small (Forbes) But Macro-Influencers are just right. Rachel-Lee, Sarah’s Day & Cartia Mallan Partner with Nivea Micellar Water Leveraging Australian Vloggers to Target Millennials (in the interest of full disclosure, this is one of ours!) Under the Influence: Influencer Marketing Conference kicked off in London yesterday  ...

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The Latest in Influencer Marketing…

The Latest in Influencer Marketing…

Facebook is Trialling a Second Newsfeed (The Guardian) Brands will only feature in the first one if they ‘pay’. Influencer profiles won’t be affected at this stage. Banner Ads are Tired, What Should You Do Instead? (Inc) Hint: It’s Influencer Marketing. Marketers Can’t Rely on the Organic Channels of Last Decade to Deliver the Traffic ...

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Endless corporate sign offs will ruin your branded content campaign

Endless corporate sign offs will ruin your branded content campaign

This article was originally published on Mumbrella. The appeal of branded content is it places enough distance between you and your customer that if done correctly, the consumer shouldn’t even notice they’re being sold to. But when a brand tries to manipulate that content, all authenticity is lost, explains The Remarkables Group’s Natalie Giddings. Let’s ...

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Why the Native Advertising Institute is Wrong About the Best Influencer Marketing Campaign Award

Why the Native Advertising Institute is Wrong About the Best Influencer Marketing Campaign Award

The Native Advertising Institute has proudly boasted last year’s award-winning Best Influencer Marketing Campaign by Adidas and ELLE didn’t pay its ambassadors. Natalie Giddings argues this is immature at best and harmful at worst – and wants things to be different this year. Article can be viewed on Mumbrella here By Natalie Giddings. The 2017 ...

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Your Press Release Is My Spam

Your Press Release Is My Spam

PRs are now targeting their invites towards influencers, with the expectation that they will sell their product launches and industry events in exchange for some free hors d’oeuvres. Natalie Giddings, owner of influencer agency The Remarkables Group, would beg to differ. By Natalie Giddings. Article can be viewed on Mumbrella here Every morning I open my ...

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Why You Should Never Automate Your Influencer Marketing

Why You Should Never Automate Your Influencer Marketing

By Natalie Giddings.   As programmatic platforms begin to swallow the ad industry whole, Natalie Giddings, partner at The Remarkables Group, explains why automation isn’t the future of good influencer marketing. Truly great influencer marketing is a remarkable intersection of branded content and leveraging the trusted voices of individuals who have built avid followings. The ...

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