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Traditional Influencers & Social Influencers – What is the Difference?

Traditional Influencers & Social Influencers – What is the Difference?

This article was originally published on Mumbrella. We did an exercise recently where we evaluated more traditional brand ambassadors or spokespeople (usually ex-sports professionals or TV personalities) against some up-and-coming social influencers. Even I was staggered by the results. In this example, you can see a post sample from Sally Fitzgibbons and Cartia Mallan. For those who don’t know ...

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The Latest in Influencer Marketing

The Latest in Influencer Marketing

The Facebook Algorithm Good News for Influencer's Content (Digiday) Clients that focus on influencer content, to benefit from recent changes. Brands Like Hello Fresh & L’Occitane seeking in-house Influencer Manager roles (Digiday) Brands building in-house influencer marketing teams. 4 Ways to Ensure Your Influencer Marketing is Ethical (Inc) Consistent guidelines a must for influencer marketing. Twitter Purges Fake Followers (Mumbrella) Aussie agencies ...

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Influencer Marketing News

Influencer Marketing News

Influencer Marketing in 2018: Becoming an Efficient Marketplace (Adweek) The move from test budgets to a permanent marketing staple. Study: Instagram Influencer Marketing Jumped 198% in 2017 (Mobile Marketer) Daniel Wellington, Coach, Nordstrom & Forever 21, the most active brands in the fashion & accessories category. Report: The State of Influencer Marketing 2018 (Linqia) 46% of marketers also used ...

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What responsibility do social influencers have when it comes to the best interests of their audiences?

What responsibility do social influencers have when it comes to the best interests of their audiences?

This article was originally published on Mumbrella. As Australian YouTuber Influencer’s audiences size grow rapidly, Ashleigh Bruton, Senior Strategist at The Remarkables Group, ask what duty of care do influencers have to their audience. There was a major YouTube incident over the last week you may not be aware of. But I guarantee, if you ...

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The Latest in Influencer Marketing

The Latest in Influencer Marketing

Panasonic’s Head of Digital UK Foresees Continuous, Long-term Engagements as Key in 2018 (The Drum) Influencer Marketing no longer a one night stand as it plays be bigger part of the marketing strategy. Instagram Stories Can Now Be Permanently Saved to Profiles (Mashable) New archiving and highlight features. ‘Players will drop off’ – Influencer marketing predictions for ...

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The Latest in Influencer Marketing

The Latest in Influencer Marketing

The Goldilocks Paradigm. Mega-influencers are too big. Micro-influencers too small (Forbes) But Macro-Influencers are just right. Rachel-Lee, Sarah’s Day & Cartia Mallan Partner with Nivea Micellar Water Leveraging Australian Vloggers to Target Millennials (in the interest of full disclosure, this is one of ours!) Under the Influence: Influencer Marketing Conference kicked off in London yesterday  ...

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