By Natalie Giddings. As programmatic platforms begin to swallow the ad industry whole, Natalie Giddings, partner at The Remarkables Group, explains why automation isn’t the future of good influencer marketing. Truly great influencer marketing is a...
Influencer Marketing is Growing Up with Tighter Contracts To perfect your influencer marketing strategy, you need to be clued in on the minor details. Bupa Blog Awards Finalists Record submissions to the Australian Bupa Blog Awards. Loads of new names on the list too!...
Social Influencers and Celebrities will have a helpful tool to clearly state if a post is a paid endorsement. There are no more excuses for missing this critical step or only alluding to a paid promotion with a #thanksbrandname anymore. I welcome this move by...
What’s happening in Influencer Marketing… Huffington Posts Demands That Celebrity Endorsements Stop Being Referred to as “Influencer Marketing” Reach vs. Engagement:: Know the difference between spending up to half a million for one post from a...
The Latest in Influencer Marketing… Top 20 Most Influential Aussie Bloggers According to Harpers Bazaar As the hype around Influencer Marketing keeps growing with no signs of slowing down. It’s important to know who to look out for. Check the list and make...
The influencer marketing landscape today is unrecognisable from how it looked when I started The Remarkables Group five years ago. For one, back then “influencers” weren’t a thing and “bloggers” was the term du jour. Secondly, there were just two operators in the...