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The Latest in Influencer Marketing

The Latest in Influencer Marketing

Unboxing is Dead (Mumbrella) The Most Misleading Metric in Influencer Marketing Right Now (Bandt) What Can Influencer Marketing Learn From Traditional Advertising (Mumbrella) A leaked look at  Facebook’s Influencer Marketing Search Engine (Techcrunch) Instagram Feed Post Can Be Shared As Stories (Later) Brands Turn To Always on Influencer Marketing (The Drum) New Survey from The How ANA Members Are Using Influencer ...

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Traditional Influencers & Social Influencers – What is the Difference?

Traditional Influencers & Social Influencers – What is the Difference?

This article was originally published on Mumbrella. We did an exercise recently where we evaluated more traditional brand ambassadors or spokespeople (usually ex-sports professionals or TV personalities) against some up-and-coming social influencers. Even I was staggered by the results. In this example, you can see a post sample from Sally Fitzgibbons and Cartia Mallan. For those who don’t know ...

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The Latest in Influencer Marketing

The Latest in Influencer Marketing

The Facebook Algorithm Good News for Influencer's Content (Digiday) Clients that focus on influencer content, to benefit from recent changes. Brands Like Hello Fresh & L’Occitane seeking in-house Influencer Manager roles (Digiday) Brands building in-house influencer marketing teams. 4 Ways to Ensure Your Influencer Marketing is Ethical (Inc) Consistent guidelines a must for influencer marketing. Twitter Purges Fake Followers (Mumbrella) Aussie agencies ...

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Influencer Marketing News

Influencer Marketing News

Influencer Marketing in 2018: Becoming an Efficient Marketplace (Adweek) The move from test budgets to a permanent marketing staple. Study: Instagram Influencer Marketing Jumped 198% in 2017 (Mobile Marketer) Daniel Wellington, Coach, Nordstrom & Forever 21, the most active brands in the fashion & accessories category. Report: The State of Influencer Marketing 2018 (Linqia) 46% of marketers also used ...

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What responsibility do social influencers have when it comes to the best interests of their audiences?

What responsibility do social influencers have when it comes to the best interests of their audiences?

This article was originally published on Mumbrella. As Australian YouTuber Influencer’s audiences size grow rapidly, Ashleigh Bruton, Senior Strategist at The Remarkables Group, ask what duty of care do influencers have to their audience. There was a major YouTube incident over the last week you may not be aware of. But I guarantee, if you ...

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Why the Native Advertising Institute is Wrong About the Best Influencer Marketing Campaign Award

Why the Native Advertising Institute is Wrong About the Best Influencer Marketing Campaign Award

The Native Advertising Institute has proudly boasted last year’s award-winning Best Influencer Marketing Campaign by Adidas and ELLE didn’t pay its ambassadors. Natalie Giddings argues this is immature at best and harmful at worst – and wants things to be different this year. Article can be viewed on Mumbrella here By Natalie Giddings. The 2017 ...

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