Influencer Marketing News
Influencer Marketing in 2018: Becoming an Efficient Marketplace (Adweek)
The move from test budgets to a permanent marketing staple.
Study: Instagram Influencer Marketing Jumped 198% in 2017 (Mobile Marketer)
Daniel Wellington, Coach, Nordstrom & Forever 21, the most active brands in the fashion & accessories category.
Report: The State of Influencer Marketing 2018 (Linqia)
46% of marketers also used product sales to determine the success of a program, a notable jump from just 34% in 2016.
Is Influencer Marketing Your Most Important Media Buy (Adweek)
It is not about shooting for the biggest and most popular name on Instagram.