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Biggest Mistakes Made in Influencer Marketing
Do you want to know what the top critical blunders in Influencer Marketing are? The influencer marketing space has evolved at lightning speed in...
What Is The Most Misleading Metric In Influencer Marketing Right Now?
This article was originally published on Bandt. I was recently a judge for a couple of local Australian marketing awards. I love giving up my time...
Traditional Influencers & Social Influencers – What is the Difference?
This article was originally published on Mumbrella. We did an exercise recently where we evaluated more traditional brand ambassadors or...
What responsibility do social influencers have when it comes to the best interests of their audiences?
This article was originally published on Mumbrella. As Australian YouTuber Influencers' audience size grows rapidly, Ashleigh Bruton, Senior...
It’s time for Social Influencers to join the KPI party
By Lorraine Murphy, Founder of The Remarkables Group. With any marketing activity, there are going to be multiple people involved in bringing it to...
Our 2018 Influencer Marketing Predictions
Saturation of automation From our visits to the US and UK this year, we can see the trend for automated influencer marketing platforms is still in...
The State of Australian Content Marketing 2018 Report
By Natalie Giddings Co-owner & Director at The Remarkables Group The Content Marketing Institute (CMI) has issued the results of a study on...
The Latest in Influencer Marketing
The Goldilocks Paradigm. Mega-influencers are too big. Micro-influencers too small (Forbes) But Macro-Influencers are just right. Rachel-Lee,...
The Latest in Influencer Marketing…
Facebook is Trialling a Second Newsfeed (The Guardian) Brands will only feature in the first one if they ‘pay’. Influencer profiles won’t be...
Endless corporate sign offs will ruin your branded content campaign
This article was originally published on Mumbrella. The appeal of branded content is it places enough distance between you and your customer that if...
The Remarkables Group is an influencer strategy and management agency, creating compelling campaigns with remarkable talent.
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