The Latest in Influencer Marketing

Panasonic’s Head of Digital UK Foresees Continuous, Long-term Engagements as Key in 2018 (The Drum)

Influencer Marketing no longer a one night stand as it plays be bigger part of the marketing strategy.

Instagram Stories Can Now Be Permanently Saved to Profiles (Mashable)

New archiving and highlight features.

‘Players will drop off’ – Influencer marketing predictions for 2018  (AdNews)

Social Soup, Vamp, Tribe & The Remarkables weigh in on what this year holds for Influencer Marketing

4 Things to Expect in Influencer Marketing in 2018 including a focus on building long-term relationships (PR Week)

Influencers will infiltrate every stage of the customer journey

Logan Paul YouTube Debacle (Mumbrella)

Did you miss this incident on YouTube in the last couple of weeks?

Mercedes-Benz Vans announces collaboration with influencer Sheree Commerford  (Mumbrella)

Commerford announced the new partnership to her 71,000 Instagram followers.