Brands will only feature in the first one if they ‘pay’. Influencer profiles won’t be affected at this stage.
Hint: It’s Influencer Marketing.
Marketers Can’t Rely on the Organic Channels of Last Decade to Deliver the Traffic They So Desire (Native Advertising Institute)
Brands must find new channels to get the visibility and traffic they need.
Quote from Mark Schaefer “The value of great content that isn’t seen or shared is zero – so we also need to concentrate on the ignition”.
You may recognise this CEO!?
Brand Managers are still grappling with allowing creative freedom for branded content.