New Influencer Marketing How-Tos A new Influencer Marketing Code of Practice has been released by The Australian Influencer Marketing Council (AIMCo). The document is a clear, thorough set of guidelines for all stakeholders within the Influencer Marketing sector. The...
This article was originally published on Mumbrella. As Australian YouTuber Influencers’ audience size grows rapidly, Ashleigh Bruton, Senior Strategist at The Remarkables Group, ask what duty of care do influencers have to their audience. There was a major...
Social Influencers and Celebrities will have a helpful tool to clearly state if a post is a paid endorsement. There are no more excuses for missing this critical step or only alluding to a paid promotion with a #thanksbrandname anymore. I welcome this move by...