The Latest In Influencer Marketing…

Why China Is Booming With Influencers, Yet Brands Are Not Capitalising On This

China demographically has a wide range of technology users, they cannot just narrowly view influencers as something for kids and teens.

Critics Are Advising Marketers To Ditch Engagement For Awareness 

Despite recent comment, engagement still holds significance in marketing particularly as a tool that feeds consumer awareness.

The New Facebook Feature Both Brands And Marketers Must Be Aware Of

A change in Facebook’s algorithm could be suppressing influencers, hiking up advertising costs and making organic reach meaningless.