The Remarkables Group started life as the first talent agency for social influencers in this market, and over the course of 4.5 years built unparalleled expertise in both the strategic approach and hands-on management of influencer activity.
During this time we built a stellar client list of longterm partners and achieved recognition with a number of awards including Emerging Agency of the Year, Content Marketer of the Year and BRW Fast Starter.
As the landscape became increasingly commoditised in recent years, we made a marked shift in our direction and radically changed our model to act as a strategic, unbiased and expert advisor to brands on their influencer strategy. You can find out more about this decision in the short video above…
why we’re different
We are experts in influencer marketing, having been pure specialists in this space for six years. We’ve been hearing from brands that when they use specialists they only see reactive, piecemeal activities with poor results. Too many brands are entrusting their influencer marketing to non-specialists, and we’re out to change that. After all, would you get your sparky to fix your plumbing? We’ll leave that to you…
We act as completely independent advisers on influencer strategy – we are not aligned with specific influencers, platforms or services, which means no commissions, joint ventures or preferred supplier agreements.
What this means for brands is that we are acting 100% with your objectives in mind.
With our unique and proven expertise, The Remarkables Group again introduce a pioneering approach to influencer marketing.
Just like you have a marketing strategy, PR strategy and media strategy, your brand needs an influencer strategy. Without a strategic approach, a likely situation is a series of ad-hoc activities you hoped worked, but are never truly sure if they did or not.
Our social strategy wasn’t complete and TRG were the answer. Their direct alignment with our overall strategic approach opened up a community we weren’t able to access in the past. The success of our campaign exceeded all expectations and has provided a solid foundation in which to build engagement further. TRG are embedded into our strategic business and brands for the future.
Anne-Maree Sandon, Brand Manager, BIC
Having dealt with a lot of other agencies, I can say that you guys are SO good at what you do - unbelievably so. You are so on your game, and on point with details, scheduling and totally getting the space.