What counts as an ad? When should influencers be transparent? What does disclosure look like? Does gifting count as sponsored content?? These are up there as some of the most common questions we have brands asking us. Disclosure has been a hotly debated topic...
This article was originally published on Mumbrella. The appeal of branded content is it places enough distance between you and your customer that if done correctly, the consumer shouldn’t even notice they’re being sold to. But when a brand tries to...
