Branded Content

The Latest in Influencer Marketing

The Latest in Influencer Marketing

Panasonic’s Head of Digital UK Foresees Continuous, Long-term Engagements as Key in 2018 (The Drum) Influencer Marketing no longer a one night stand as it plays be bigger part of the marketing strategy. Instagram Stories Can Now Be Permanently Saved to Profiles (Mashable) New archiving and highlight features. ‘Players will drop off’ – Influencer marketing predictions for ...

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Endless corporate sign offs will ruin your branded content campaign

Endless corporate sign offs will ruin your branded content campaign

This article was originally published on Mumbrella. The appeal of branded content is it places enough distance between you and your customer that if done correctly, the consumer shouldn’t even notice they’re being sold to. But when a brand tries to manipulate that content, all authenticity is lost, explains The Remarkables Group’s Natalie Giddings. Let’s ...

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