Influencers have significant sway over what Australians buy, as they directly influence one-third of all online purchases, according to new influencer marketing research by Power Retail. Interviews with 9,710 Australian online shoppers say so. Furthermore, those...
Do you work with influencers to recommend or promote your products? If so, you should be fulfilling certain obligations. *Guidelines in Australia have been updated since the publication of this post. See up-to-date, Australian disclosure guidelines here.* Last week...
Want to know the biggest mistakes brands make when working with influencers as described by the influencers themselves? The Remarkables Group has launched a brand new show on TickerTV called Remarkable Influencers, hosted by Natalie Giddings – Managing Director...
Do you want to know what the top critical blunders in Influencer Marketing are? The influencer marketing space has evolved at lightning speed in recent years, and the velocity has increased exponentially year-on-year. Coupled with the increasing diversity of services...
PRs are now targeting their invites towards influencers, with the expectation that they will sell their product launches and industry events in exchange for some free hors d’oeuvres. Natalie Giddings, owner of influencer agency The Remarkables Group, would beg to...
