What counts as an ad? When should influencers be transparent? What does disclosure look like? Does gifting count as sponsored content?? These are up there as some of the most common questions we have brands asking us. Disclosure has been a hotly debated topic...
Saturation of automation From our visits to the US and UK this year, we can see the trend for automated influencer marketing platforms is still in growth phase. Next year will no doubt see even more platforms launch in the Aussie market. This will likely hit a...
