The Remarkables Group

The Latest in Influencer Marketing…

The Latest in Influencer Marketing…

Facebook is Trialling a Second Newsfeed (The Guardian) Brands will only feature in the first one if they ‘pay’. Influencer profiles won’t be affected at this stage. Banner Ads are Tired, What Should You Do Instead? (Inc) Hint: It’s Influencer Marketing. Marketers Can’t Rely on the Organic Channels of Last Decade to Deliver the Traffic ...

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Why the Native Advertising Institute is Wrong About the Best Influencer Marketing Campaign Award

Why the Native Advertising Institute is Wrong About the Best Influencer Marketing Campaign Award

The Native Advertising Institute has proudly boasted last year’s award-winning Best Influencer Marketing Campaign by Adidas and ELLE didn’t pay its ambassadors. Natalie Giddings argues this is immature at best and harmful at worst – and wants things to be different this year. Article can be viewed on Mumbrella here By Natalie Giddings. The 2017 ...

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Your Press Release Is My Spam

Your Press Release Is My Spam

PRs are now targeting their invites towards influencers, with the expectation that they will sell their product launches and industry events in exchange for some free hors d’oeuvres. Natalie Giddings, owner of influencer agency The Remarkables Group, would beg to differ. By Natalie Giddings. Article can be viewed on Mumbrella here Every morning I open my ...

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