News

One Year of Ticker Influencers!

by Natalie Giddings | 23 Nov 2020 | Influencer Marketing, Influencer marketing show, Influencer Marketing Training

Wow... pinch me moment, our Influencer Marketing show Ticker Influencers has been going for a whole year! That means I've been presenting on live TV...

How Should Influencers Disclose Brand Their Partnership With You?

by Natalie Giddings | 31 Oct 2020 | Branded Content, Influencer Marketing, Influencer Marketing Disclosure, Influencer Marketing Training, Instagram Stories

What counts as an ad? When should influencers be transparent? What does disclosure look like? Does gifting count as sponsored content?? These are...

The Power of #CoupleGoals

by Natalie Giddings | 29 Oct 2020 | Content Marketing, Influencer Marketing, Influencer marketing show, Influencer Marketing Strategy

“Goals” has become a common second half to many collocations produced by the digital world and its hashtags: #bedroomgoals #housegoals #travelgoals...

You Should Work With New Zealand Influencers

by Natalie Giddings | 12 Oct 2020 | Influencer Marketing, Influencer Marketing News, Influencer marketing show, Influencer Marketing Strategy

Does your brand retail in New Zealand as well as Australia? If so, you need to be activating Kiwi influencers. Here’s why: We often see brands...

Australia Influencer Guidelines by AIMCo

by Natalie Giddings | 26 Jul 2020 | Influencer Marketing, Influencer Marketing News, Influencer Marketing Strategy, Influencer Marketing Training

New Influencer Marketing How-Tos A new Influencer Marketing Code of Practice has been released by The Australian Influencer Marketing Council...

The Five Whys of Influencer Marketing

by Natalie Giddings | 9 Jul 2020 | Influencer Marketing Strategy, Influencer Marketing Training, Social Influencers

There is always a stack of discussion about Influencer Marketing - both positive and negative. Much of the discussion on Influencer Marketing is...

Average Influencer Engagement Rates in Australia on Instagram

by Natalie Giddings | 11 Dec 2019 | Influencer Marketing

A recent study conducted by HypeAuditor and The Remarkables Group examined 55,000 influencers on Instagram and YouTube with predominantly Australian...