The Native Advertising Institute named their award winners in Berlin
Winner of the Best Use of Influencers was Coco-Cola & 24Sata. They also won best use of YouTube & best sponsorship series!
Content Marketing Institute has shared research into the content industry in Australia including benchmarks, budgets & trends
More businesses are focusing on building an audience but contracting how much content they create. We’ve done the hard work for you, and pulled out the top four take-outs from the report.
Coke drops a million on influencer-supported marketing drive (Inside FMCG)
This one is a touch old but it’s local Australian news in our FMCG sector.
Advocacy Marketing: The Evolution of Influencer Marketing (DIGIDAY)
“For every brand, there are influential advocates waiting to be activated.”