Modern consumers are turning to key opinion leaders (also known as influencers) to learn about the latest products and trends. Influencers have significant sway over what Australians buy, directly influencing one in three of all online purchases.
According to 2019 Edelman Trust Report, 63 percent of people believe what influencers say about products. That is a much larger percentage than when brands talk about themselves in their advertising
Marketers need data to help them make better decisions about which types of influencers to work with on which channels for their key objectives.
Together with HypeAuditor, we have created a report with the most current Instagram and YouTube influencer insights and benchmarks. We have also covered the most challenging topic: influencer fraud.
For this report, we analysed 55 510 influencers from Australia.
In this report you’ll read about:
• Instagram Influencer Landscape in Australia
• Instagram Influencer Performance & Benchmark
• Instagram Influencer Fraud in Australia
• Impact of Hiding likes in Australia
• YouTube Influencer Landscape in Australia
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