What counts as an ad? When should influencers be transparent? What does disclosure look like? Does gifting count as sponsored content?? These are up there as some of the most common questions we have brands asking us. Disclosure has been a hotly debated topic...
Social Influencers and Celebrities will have a helpful tool to clearly state if a post is a paid endorsement. There are no more excuses for missing this critical step or only alluding to a paid promotion with a #thanksbrandname anymore. I welcome this move by...