YouTube Influencers

Report: Influencer Marketing on Instagram and YouTube in Australia  influencer landscape & fraud prevention

Report: Influencer Marketing on Instagram and YouTube in Australia influencer landscape & fraud prevention

Download Below Modern consumers are turning to key opinion leaders (also known as influencers) to learn about the latest products and trends. Influencers have significant sway over what Australians buy, directly influencing one in three of all online purchases. According to 2019 Edelman Trust Report, 63 percent of people believe what influencers say about products. ...

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The Latest News in Influencer Marketing…

The Latest News in Influencer Marketing…

How the FTC is Cracking Down on Misleading Influencer Marketing The United States has strict endorsement guides for influencers, which will only be passed onto Australia with the same low tolerance. Samsung’s Top US Marketer says Ad Agencies Should Feel Threatened by Influencers When it comes to the inflated cost of content creation, why not leverage ...

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