Download Below Modern consumers are turning to key opinion leaders (also known as influencers) to learn about the latest products and trends. Influencers have significant sway over what Australians buy, directly influencing one in three of all online purchases....
How the FTC is Cracking Down on Misleading Influencer Marketing The United States has strict endorsement guides for influencers, which will only be passed onto Australia with the same low tolerance. Samsung’s Top US Marketer says Ad Agencies Should Feel...