Panasonic’s Head of Digital UK Foresees Continuous, Long-term Engagements as Key in 2018 (The Drum) Influencer Marketing no longer a one night stand as it plays be bigger part of the marketing strategy. Instagram Stories Can Now Be Permanently Saved to Profiles (Mashable) New archiving and highlight features. ‘Players will drop off’ – Influencer marketing predictions for ...
The Native Advertising Institute has proudly boasted last year’s award-winning Best Influencer Marketing Campaign by Adidas and ELLE didn’t pay its ambassadors. Natalie Giddings argues this is immature at best and harmful at worst – and wants things to be different this year. Article can be viewed on Mumbrella here By Natalie Giddings. The 2017 ...
PRs are now targeting their invites towards influencers, with the expectation that they will sell their product launches and industry events in exchange for some free hors d’oeuvres. Natalie Giddings, owner of influencer agency The Remarkables Group, would beg to differ. By Natalie Giddings. Article can be viewed on Mumbrella here Every morning I open my ...
It didn’t end well. And, the worst part, the villian was a woman. Lorraine Murphy, CEO of The Remarkables, was furious to receive a nasty reaction when she let another business woman know she was bringing her baby to a meeting. As the founder and CEO of The Remarkables, Lorraine Murphy is no stranger to ...