Wow… pinch me moment, our Influencer Marketing show Ticker Influencers has been going for a whole year! That means I’ve been presenting on live TV for a whole year… crazy stuff! To celebrate the first birthday of Ticker Influencers, we have put...
What counts as an ad? When should influencers be transparent? What does disclosure look like? Does gifting count as sponsored content?? These are up there as some of the most common questions we have brands asking us. Disclosure has been a hotly debated topic...
“Goals” has become a common second half to many collocations produced by the digital world and its hashtags: #bedroomgoals #housegoals #travelgoals #brunchgoals #couplegoals #…goals have become so ingrained in our digital lives that they’ve actually become...
Does your brand retail in New Zealand as well as Australia? If so, you need to be activating Kiwi influencers. Here’s why: We often see brands strategically activating Aussie influencers for their programs. They check audience data; do their due diligence; ensure a...
New Influencer Marketing How-Tos A new Influencer Marketing Code of Practice has been released by The Australian Influencer Marketing Council (AIMCo). The document is a clear, thorough set of guidelines for all stakeholders within the Influencer Marketing sector. The...
A recent study conducted by HypeAuditor and The Remarkables Group examined 55,000 influencers on Instagram and YouTube with predominantly Australian based audiences. The study provided current influencer engagement rates per influencer type. I get this question all...
