Influencer Marketing

The Latest in Influencer Marketing

The Latest in Influencer Marketing

Panasonic’s Head of Digital UK Foresees Continuous, Long-term Engagements as Key in 2018 (The Drum) Influencer Marketing no longer a one night stand as it plays be bigger part of the marketing strategy. Instagram Stories Can Now Be Permanently Saved to Profiles (Mashable) New archiving and highlight features. ‘Players will drop off’ – Influencer marketing predictions for ...

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Why the Native Advertising Institute is Wrong About the Best Influencer Marketing Campaign Award

Why the Native Advertising Institute is Wrong About the Best Influencer Marketing Campaign Award

The Native Advertising Institute has proudly boasted last year’s award-winning Best Influencer Marketing Campaign by Adidas and ELLE didn’t pay its ambassadors. Natalie Giddings argues this is immature at best and harmful at worst – and wants things to be different this year. Article can be viewed on Mumbrella here By Natalie Giddings. The 2017 ...

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Your Press Release Is My Spam

Your Press Release Is My Spam

PRs are now targeting their invites towards influencers, with the expectation that they will sell their product launches and industry events in exchange for some free hors d’oeuvres. Natalie Giddings, owner of influencer agency The Remarkables Group, would beg to differ. By Natalie Giddings. Article can be viewed on Mumbrella here Every morning I open my ...

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