Influencer Marketing

Australia Influencer Guidelines by AIMCo

Australia Influencer Guidelines by AIMCo

New Influencer Marketing How-Tos A new Influencer Marketing Code of Practice has been released by The Australian Influencer Marketing Council (AIMCo).  The document is a clear, thorough set of guidelines for all stakeholders within the influencer marketing sector. The Australian Influencer Marketing scene is well established and yet, until now, has lacked consistency by way ...

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Average Influencer Engagement Rates in Australia on Instagram

Average Influencer Engagement Rates in Australia on Instagram

A recent study conducted by HypeAuditor and The Remarkables Group examined 55,000 influencers on Instagram and YouTube with predominantly Australian based audiences. The study provided current influencer engagement rates per influencer type. I get this question all the time because brands want to know if the content they create with influences is lining up. First, ...

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One in three Aussies now purchase online because of social influencers

One in three Aussies now purchase online because of social influencers

Influencers have significant sway over what Australians buy, as they directly influence one-third of all online purchases, according to new influencer marketing research by Power Retail. Interviews with 9,710 Australian online shoppers say so. Furthermore, those Australian followers that are Insta-buying right now, are not who you think. The average Australian influencer-follower isn’t actually a ...

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Remarkable Influencers – The TV Show

Remarkable Influencers – The TV Show

Want to know the biggest mistakes brands make when working with influencers as described by the influencers themselves? The Remarkables Group has launched a brand new show on TickerTV called Remarkable Influencers, hosted by Natalie Giddings – Managing Director of The Remarkables Group. Each week, Natalie interviews social media influencers about their business strategies, lifestyle ...

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The Latest in Influencer Marketing

The Latest in Influencer Marketing

Panasonic’s Head of Digital UK Foresees Continuous, Long-term Engagements as Key in 2018 (The Drum) Influencer Marketing no longer a one night stand as it plays be bigger part of the marketing strategy. Instagram Stories Can Now Be Permanently Saved to Profiles (Mashable) New archiving and highlight features. ‘Players will drop off’ – Influencer marketing predictions for ...

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Why the Native Advertising Institute is Wrong About the Best Influencer Marketing Campaign Award

Why the Native Advertising Institute is Wrong About the Best Influencer Marketing Campaign Award

The Native Advertising Institute has proudly boasted last year’s award-winning Best Influencer Marketing Campaign by Adidas and ELLE didn’t pay its ambassadors. Natalie Giddings argues this is immature at best and harmful at worst – and wants things to be different this year. Article can be viewed on Mumbrella here By Natalie Giddings. The 2017 ...

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Your Press Release Is My Spam

Your Press Release Is My Spam

PRs are now targeting their invites towards influencers, with the expectation that they will sell their product launches and industry events in exchange for some free hors d’oeuvres. Natalie Giddings, owner of influencer agency The Remarkables Group, would beg to differ. By Natalie Giddings. Article can be viewed on Mumbrella here Every morning I open my ...

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