A recent study conducted by HypeAuditor and The Remarkables Group examined 55,000 influencers on Instagram and YouTube with predominantly Australian based audiences. The study provided current influencer engagement rates per influencer type. I get this question all the time because brands want to know if the content they create with influences is lining up. First, ...
Influencers have significant sway over what Australians buy, as they directly influence one-third of all online purchases, according to new influencer marketing research by Power Retail. Interviews with 9,710 Australian online shoppers say so. Furthermore, those Australian followers that are Insta-buying right now, are not who you think. The average Australian influencer-follower isn’t actually a ...
Do you work with influencers to recommend or promote your products? If so, you should be fulfilling certain obligations. Last week the Federal Trade Commission (FTC) in the US released its no-nonsense guidelines for anyone who works with brands to promote products. Just like the ACCC role here, the FTC’s role is to prevent deceptive ...
Want to know the biggest mistakes brands make when working with influencers as described by the influencers themselves? The Remarkables Group has launched a brand new show on TickerTV called Remarkable Influencers, hosted by Natalie Giddings – Managing Director of The Remarkables Group. Each week, Natalie interviews social media influencers about their business strategies, lifestyle ...
Panasonic’s Head of Digital UK Foresees Continuous, Long-term Engagements as Key in 2018 (The Drum) Influencer Marketing no longer a one night stand as it plays be bigger part of the marketing strategy. Instagram Stories Can Now Be Permanently Saved to Profiles (Mashable) New archiving and highlight features. ‘Players will drop off’ – Influencer marketing predictions for ...
The Native Advertising Institute has proudly boasted last year’s award-winning Best Influencer Marketing Campaign by Adidas and ELLE didn’t pay its ambassadors. Natalie Giddings argues this is immature at best and harmful at worst – and wants things to be different this year. Article can be viewed on Mumbrella here By Natalie Giddings. The 2017 ...
PRs are now targeting their invites towards influencers, with the expectation that they will sell their product launches and industry events in exchange for some free hors d’oeuvres. Natalie Giddings, owner of influencer agency The Remarkables Group, would beg to differ. By Natalie Giddings. Article can be viewed on Mumbrella here Every morning I open my ...
It didn’t end well. And, the worst part, the villian was a woman. Lorraine Murphy, CEO of The Remarkables, was furious to receive a nasty reaction when she let another business woman know she was bringing her baby to a meeting. As the founder and CEO of The Remarkables, Lorraine Murphy is no stranger to ...