There is always a stack of discussion about Influencer Marketing – both positive and negative. Much of the discussion on Influencer Marketing is largely uninformed and comes from people who have no hands-on experience directly working with talent on a...
Download Below Modern consumers are turning to key opinion leaders (also known as influencers) to learn about the latest products and trends. Influencers have significant sway over what Australians buy, directly influencing one in three of all online purchases....
Do you want to know what the top critical blunders in Influencer Marketing are? The influencer marketing space has evolved at lightning speed in recent years, and the velocity has increased exponentially year-on-year. Coupled with the increasing diversity of services...
This article was originally published on Mumbrella. As Australian YouTuber Influencers’ audience size grows rapidly, Ashleigh Bruton, Senior Strategist at The Remarkables Group, ask what duty of care do influencers have to their audience. There was a major...
By Lorraine Murphy, Founder of The Remarkables Group. With any marketing activity, there are going to be multiple people involved in bringing it to life. There’ll be the brand, an agency or three, and some combo of media owner/tech product/talent. Influencer marketing...
Saturation of automation From our visits to the US and UK this year, we can see the trend for automated influencer marketing platforms is still in growth phase. Next year will no doubt see even more platforms launch in the Aussie market. This will likely hit a...