Social Influencers

The Latest in Influencer Marketing…

The Latest in Influencer Marketing…

Facebook is Trialling a Second Newsfeed (The Guardian) Brands will only feature in the first one if they ‘pay’. Influencer profiles won’t be affected at this stage. Banner Ads are Tired, What Should You Do Instead? (Inc) Hint: It’s Influencer Marketing. Marketers Can’t Rely on the Organic Channels of Last Decade to Deliver the Traffic ...

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Why the Native Advertising Institute is Wrong About the Best Influencer Marketing Campaign Award

Why the Native Advertising Institute is Wrong About the Best Influencer Marketing Campaign Award

The Native Advertising Institute has proudly boasted last year’s award-winning Best Influencer Marketing Campaign by Adidas and ELLE didn’t pay its ambassadors. Natalie Giddings argues this is immature at best and harmful at worst – and wants things to be different this year. Article can be viewed on Mumbrella here By Natalie Giddings. The 2017 ...

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Why You Should Never Automate Your Influencer Marketing

Why You Should Never Automate Your Influencer Marketing

By Natalie Giddings.   As programmatic platforms begin to swallow the ad industry whole, Natalie Giddings, partner at The Remarkables Group, explains why automation isn’t the future of good influencer marketing. Truly great influencer marketing is a remarkable intersection of branded content and leveraging the trusted voices of individuals who have built avid followings. The ...

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The Latest News in Influencer Marketing…

The Latest News in Influencer Marketing…

Influencer Marketing is Growing Up with Tighter Contracts To perfect your influencer marketing strategy, you need to be clued in on the minor details. Bupa Blog Awards Finalists Record submissions to the Australian Bupa Blog Awards. Loads of new names on the list too! Study Finds Influencer Takeovers of Brands Profiles is the Most Effective ...

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The Latest News in Influencer Marketing…

The Latest News in Influencer Marketing…

How the FTC is Cracking Down on Misleading Influencer Marketing The United States has strict endorsement guides for influencers, which will only be passed onto Australia with the same low tolerance. Samsung’s Top US Marketer says Ad Agencies Should Feel Threatened by Influencers When it comes to the inflated cost of content creation, why not leverage ...

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No More Denial On Disclosure. Instagram’s New Feature For Divulging Sponsored Posts

No More Denial On Disclosure. Instagram’s New Feature For Divulging Sponsored Posts

Social Influencers and Celebrities will have a helpful tool to clearly state if a post is a paid endorsement. There are no more excuses for missing this critical step or only alluding to a paid promotion with a #thanksbrandname anymore. I welcome this move by Instagram because I’m repeatedly astounded to hear that sponsorship disclosure ...

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The Latest In Influencer Marketing…

The Latest In Influencer Marketing…

Why China Is Booming With Influencers, Yet Brands Are Not Capitalising On This China demographically has a wide range of technology users, they cannot just narrowly view influencers as something for kids and teens. Critics Are Advising Marketers To Ditch Engagement For Awareness  Despite recent comment, engagement still holds significance in marketing particularly as a ...

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