Does your brand retail in New Zealand as well as Australia? If so, you need to be activating Kiwi influencers. Here’s why: We often see brands strategically activating Aussie influencers for their programs. They check audience data; do their due diligence; ensure a...
New Influencer Marketing How-Tos A new Influencer Marketing Code of Practice has been released by The Australian Influencer Marketing Council (AIMCo). The document is a clear, thorough set of guidelines for all stakeholders within the Influencer Marketing sector. The...
Do you work with influencers to recommend or promote your products? If so, you should be fulfilling certain obligations. *Guidelines in Australia have been updated since the publication of this post. See up-to-date, Australian disclosure guidelines here.* Last week...
This article was originally published on Bandt. I was recently a judge for a couple of local Australian marketing awards. I love giving up my time to do this because I love what I do and there is nothing more satisfying than getting to hear about more great ideas – of...
The Goldilocks Paradigm. Mega-influencers are too big. Micro-influencers too small (Forbes) But Macro-Influencers are just right. Rachel-Lee, Sarah’s Day & Cartia Mallan Partner with Nivea Micellar Water Leveraging Australian Vloggers to Target Millennials (in the...
Influencer Marketing is Growing Up with Tighter Contracts To perfect your influencer marketing strategy, you need to be clued in on the minor details. Bupa Blog Awards Finalists Record submissions to the Australian Bupa Blog Awards. Loads of new names on the list too!...