Influencer Marketing News

The Latest in Influencer Marketing

The Latest in Influencer Marketing

Panasonic’s Head of Digital UK Foresees Continuous, Long-term Engagements as Key in 2018 (The Drum) Influencer Marketing no longer a one night stand as it plays be bigger part of the marketing strategy. Instagram Stories Can Now Be Permanently Saved to Profiles (Mashable) New archiving and highlight features. ‘Players will drop off’ – Influencer marketing predictions for ...

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The Latest in Influencer Marketing

The Latest in Influencer Marketing

The Goldilocks Paradigm. Mega-influencers are too big. Micro-influencers too small (Forbes) But Macro-Influencers are just right. Rachel-Lee, Sarah’s Day & Cartia Mallan Partner with Nivea Micellar Water Leveraging Australian Vloggers to Target Millennials (in the interest of full disclosure, this is one of ours!) Under the Influence: Influencer Marketing Conference kicked off in London yesterday  ...

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The Latest News in Influencer Marketing…

The Latest News in Influencer Marketing…

Influencer Marketing is Growing Up with Tighter Contracts To perfect your influencer marketing strategy, you need to be clued in on the minor details. Bupa Blog Awards Finalists Record submissions to the Australian Bupa Blog Awards. Loads of new names on the list too! Study Finds Influencer Takeovers of Brands Profiles is the Most Effective ...

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The Latest News in Influencer Marketing…

The Latest News in Influencer Marketing…

How the FTC is Cracking Down on Misleading Influencer Marketing The United States has strict endorsement guides for influencers, which will only be passed onto Australia with the same low tolerance. Samsung’s Top US Marketer says Ad Agencies Should Feel Threatened by Influencers When it comes to the inflated cost of content creation, why not leverage ...

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The Latest In Influencer Marketing…

The Latest In Influencer Marketing…

Why China Is Booming With Influencers, Yet Brands Are Not Capitalising On This China demographically has a wide range of technology users, they cannot just narrowly view influencers as something for kids and teens. Critics Are Advising Marketers To Ditch Engagement For Awareness  Despite recent comment, engagement still holds significance in marketing particularly as a ...

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Latest Influencer Marketing News

Latest Influencer Marketing News

What’s happening in Influencer Marketing… Huffington Posts Demands That Celebrity Endorsements Stop Being Referred to as “Influencer Marketing” Reach vs. Engagement:: Know the difference between spending up to half a million for one post from a celebrity with consumer impact of 2.3% rather than non-celebrity influencers with consumer impact of 30%. Instagram’s Updates Targeted at Influencers ...

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The Remarkable Recap

The Remarkable Recap

The Latest in Influencer Marketing… Top 20 Most Influential Aussie Bloggers According to Harpers Bazaar As the hype around Influencer Marketing keeps growing with no signs of slowing down. It’s important to know who to look out for. Check the list and make sure you’re following Australia’s top 20 Influencers. Facebook Launches Video Creation App ...

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