The Goldilocks Paradigm. Mega-influencers are too big. Micro-influencers too small (Forbes)
But Macro-Influencers are just right.
Rachel-Lee, Sarah’s Day & Cartia Mallan Partner with Nivea Micellar Water
Leveraging Australian Vloggers to Target Millennials (in the interest of full disclosure, this is one of ours!)
Under the Influence: Influencer Marketing Conference kicked off in London yesterday
There are some terrific insights coming out of the hashtag. Follow it here.
Twitter Allows You to Say More (CNET)
New character limit on Twitter.
