Download Below Modern consumers are turning to key opinion leaders (also known as influencers) to learn about the latest products and trends. Influencers have significant sway over what Australians buy, directly influencing one in three of all online purchases. According to 2019 Edelman Trust Report, 63 percent of people believe what influencers say about products. ...
By Natalie Giddings. As programmatic platforms begin to swallow the ad industry whole, Natalie Giddings, partner at The Remarkables Group, explains why automation isn’t the future of good influencer marketing. Truly great influencer marketing is a remarkable intersection of branded content and leveraging the trusted voices of individuals who have built avid followings. The ...
Influencer Marketing is Growing Up with Tighter Contracts To perfect your influencer marketing strategy, you need to be clued in on the minor details. Bupa Blog Awards Finalists Record submissions to the Australian Bupa Blog Awards. Loads of new names on the list too! Study Finds Influencer Takeovers of Brands Profiles is the Most Effective ...
Social Influencers and Celebrities will have a helpful tool to clearly state if a post is a paid endorsement. There are no more excuses for missing this critical step or only alluding to a paid promotion with a #thanksbrandname anymore. I welcome this move by Instagram because I’m repeatedly astounded to hear that sponsorship disclosure ...
Why China Is Booming With Influencers, Yet Brands Are Not Capitalising On This China demographically has a wide range of technology users, they cannot just narrowly view influencers as something for kids and teens. Critics Are Advising Marketers To Ditch Engagement For Awareness Despite recent comment, engagement still holds significance in marketing particularly as a ...
What’s happening in Influencer Marketing… Huffington Posts Demands That Celebrity Endorsements Stop Being Referred to as “Influencer Marketing” Reach vs. Engagement:: Know the difference between spending up to half a million for one post from a celebrity with consumer impact of 2.3% rather than non-celebrity influencers with consumer impact of 30%. Instagram’s Updates Targeted at Influencers ...
The Latest in Influencer Marketing… Top 20 Most Influential Aussie Bloggers According to Harpers Bazaar As the hype around Influencer Marketing keeps growing with no signs of slowing down. It’s important to know who to look out for. Check the list and make sure you’re following Australia’s top 20 Influencers. Facebook Launches Video Creation App ...
The influencer marketing landscape today is unrecognisable from how it looked when I started The Remarkables Group five years ago. For one, back then “influencers” weren’t a thing and “bloggers” was the term du jour. Secondly, there were just two operators in the space – ourselves and Nuffnang. Fast forward to May 2017 and there ...
The influencer marketing train is powering along, with more and more brands jumping onboard trying their luck in this exponentially growing space. Their levels of success vary enormously. For some passengers, the trip is an easy and exhilarating one with the wins coming thick and fast, and minimal blips along the way. For others, it’s ...