Does your brand retail in New Zealand as well as Australia? If so, you need to be activating Kiwi influencers. Here’s why: We often see brands strategically activating Aussie influencers for their programs. They check audience data; do their due diligence; ensure a...
New Influencer Marketing How-Tos A new Influencer Marketing Code of Practice has been released by The Australian Influencer Marketing Council (AIMCo). The document is a clear, thorough set of guidelines for all stakeholders within the Influencer Marketing sector. The...
There is always a stack of discussion about Influencer Marketing – both positive and negative. Much of the discussion on Influencer Marketing is largely uninformed and comes from people who have no hands-on experience directly working with talent on a...
Download Below Modern consumers are turning to key opinion leaders (also known as influencers) to learn about the latest products and trends. Influencers have significant sway over what Australians buy, directly influencing one in three of all online purchases....
Do you want to know what the top critical blunders in Influencer Marketing are? The influencer marketing space has evolved at lightning speed in recent years, and the velocity has increased exponentially year-on-year. Coupled with the increasing diversity of services...
By Lorraine Murphy, Founder of The Remarkables Group. With any marketing activity, there are going to be multiple people involved in bringing it to life. There’ll be the brand, an agency or three, and some combo of media owner/tech product/talent. Influencer marketing...
