influencer strategy

One in three Aussies now purchase online because of social influencers

One in three Aussies now purchase online because of social influencers

Influencers have significant sway over what Australians buy, as they directly influence one-third of all online purchases, according to new influencer marketing research by Power Retail. Interviews with 9,710 Australian online shoppers say so. Furthermore, those Australian followers that are Insta-buying right now, are not who you think. The average Australian influencer-follower isn’t actually a ...

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