Do you want to know what the top critical blunders in Influencer Marketing are? The influencer marketing space has evolved at lightning speed in recent years, and the velocity has increased exponentially year-on-year. Coupled with the increasing diversity of services...
This article was originally published on Bandt. I was recently a judge for a couple of local Australian marketing awards. I love giving up my time to do this because I love what I do and there is nothing more satisfying than getting to hear about more great ideas – of...
This article was originally published on Mumbrella. We did an exercise recently where we evaluated more traditional brand ambassadors or spokespeople (usually ex-sports professionals or TV personalities) against some up-and-coming social influencers. Even I was...
This article was originally published on Mumbrella. As Australian YouTuber Influencers’ audience size grows rapidly, Ashleigh Bruton, Senior Strategist at The Remarkables Group, ask what duty of care do influencers have to their audience. There was a major...
By Lorraine Murphy, Founder of The Remarkables Group. With any marketing activity, there are going to be multiple people involved in bringing it to life. There’ll be the brand, an agency or three, and some combo of media owner/tech product/talent. Influencer marketing...