A recent study conducted by HypeAuditor and The Remarkables Group examined 55,000 influencers on Instagram and YouTube with predominantly Australian based audiences. The study provided current influencer engagement rates per influencer type. I get this question all...
Download Below Modern consumers are turning to key opinion leaders (also known as influencers) to learn about the latest products and trends. Influencers have significant sway over what Australians buy, directly influencing one in three of all online purchases....
Influencers have significant sway over what Australians buy, as they directly influence one-third of all online purchases, according to new influencer marketing research by Power Retail. Interviews with 9,710 Australian online shoppers say so. Furthermore, those...
Do you work with influencers to recommend or promote your products? If so, you should be fulfilling certain obligations. *Guidelines in Australia have been updated since the publication of this post. See up-to-date, Australian disclosure guidelines here.* Last week...
Want to know the biggest mistakes brands make when working with influencers as described by the influencers themselves? The Remarkables Group has launched a brand new show on TickerTV called Remarkable Influencers, hosted by Natalie Giddings – Managing Director...