PRs are now targeting their invites towards influencers, with the expectation that they will sell their product launches and industry events in exchange for some free hors d’oeuvres. Natalie Giddings, owner of influencer agency The Remarkables Group, would beg to...
By Natalie Giddings. As programmatic platforms begin to swallow the ad industry whole, Natalie Giddings, partner at The Remarkables Group, explains why automation isn’t the future of good influencer marketing. Truly great influencer marketing is a...
Influencer Marketing is Growing Up with Tighter Contracts To perfect your influencer marketing strategy, you need to be clued in on the minor details. Bupa Blog Awards Finalists Record submissions to the Australian Bupa Blog Awards. Loads of new names on the list too!...
How the FTC is Cracking Down on Misleading Influencer Marketing The United States has strict endorsement guides for influencers, which will only be passed onto Australia with the same low tolerance. Samsung’s Top US Marketer says Ad Agencies Should Feel...
Social Influencers and Celebrities will have a helpful tool to clearly state if a post is a paid endorsement. There are no more excuses for missing this critical step or only alluding to a paid promotion with a #thanksbrandname anymore. I welcome this move by...